Case Study 02

Second Nature Pressed Powders Global Brand Campaign

Conceptualization

Strategy

Art Direction

Creative Execution

Photography & Set styling:
Angela Marklew

Design: Gabrielle Kalus

Global product launch for Arbonne's Second Nature Pressed Powder foundation, focusing on inclusivity and encouraging women to feel beautiful in their own skin. Art direction was primarily driven by the product shades and clean, modern packaging, while the creative direction focused on a younger more diverse CLIENTELE with an emphasis on social content with quick, snappy copywriting.