Case Study 05

Cherry Blossom Global Brand Campaign

Conceptualization

Strategy

Art Direction

Copywriting

Creative Execution

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Copywriting & Editing:
Jenny Kim

Photography:
Angela Marklew

Global launch campaign for Arbonne’s Cherry Blossom Collection. Featuring shimmering pinks and majestic mauves the collection was inspired by the mystical aura of cherry blossoms. Shadows and blurred out blossom stems support the romantic theme. While macro visuals show the texture and vibrant shades of the collection.