Case Study 04

SuperCalm & InnerCalm Global Brand Campaign

Conceptualization

Strategy

Art Direction

Copywriting

Creative Execution

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Copywriting & Editing:
Jenny Kim

Photography & Set Styling:
Angela Marklew

GLOBAL PRODUCT LAUNCH FOR ARBONNE'S SuperCalm skincare & INnerCalm Supplement collection. clinically proven to help balance mood and calm over-reactive skin, the visuals focus on the natural ingredients and are supported with a soft color palette and pops of natural elements like wood and botanicals. We balanced this modern sCientific line with a bit of whimsy using organic illustrations and moments of turquoise in order to resonate with a younger social audience.